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| Providing our clients with the technological tools, processes and knowledge to succeeed. | http://www.barringtonross.com |
Providing our clients with the Technological Tools, processes and knowledge to succeeed. Management Systems and Processes - organizational processes are the flow of materials, work activities, customer interactions, or information across an organization to produce, deliver, or support the products or services that its customers buy. Organizational systems are the underlying feedback and measurements loops, performance improvement methods, and organization structure. Personal systems and processes are the methods, habits, and approaches we all use to get things done. People (Leadership) - this includes those people an organization serves, the people they would like to serve, people in the organization doing the producing and serving, key external partners (such as distributors, strategic alliances, suppliers, etc.), everyone in the organization supporting the producers and serving the servers, shareholders or funding partners, and (very deliberately last) management. In top performing organizations, each area is strong and constantly improving. For example, in our technological age, we all need to ensure that we're constantly upgrading our technical expertise and Technological Tools. We can't afford to fall behind. In my case, my notebook computer has been a huge help with email, managing my time, storing and easily retrieving information, keeping contact and project records, maintaining our database, developing slides for presentations and workshops, and accessing a multitude of information and research through the Internet. Without it, I'd be 30 - 40% less productive and would need much more administrative help. But as with any technology, just automating sloppy personal habits and disorganization will mean we'll just mess it up faster. If our understanding of our customer expectations are only partially accurate, expensive technology and "reengineered" processes will only deliver partial results. If people in our organizations can't communicate face-to-face, electronic communications won't improve communications very much. If we haven't established the discipline of setting priorities for our time or organizing ourselves, a notebook computer or other wireless mobile device won't do it for us. The "Wow" factor that accompanied the introduction of streaming media on the Web has long passed, and the technology now has to prove itself to marketers. Its' acceptance by advertisers, in conjunction with other rich media technologies, is on the upswing, but it's still not widely used to enhance commercial sites. Companies trying to do business on the Internet are bombarded with marketing advice. Go to your target market. Promote your brand. Develop a web "community." Publish a Zine. All of it, good advice. But shopping carts are still being abandoned at an alarming rate, and conversion has become the most important web statistic. In the absence of live salespeople, who know how to listen and focus in on the customers' desires, businesses on the Web must use the Technological Tools available to replicate that human experience. Streaming is one of those tools.* Streaming Media is a natural way to motivate purchasing. It can be integrated into your website as a means to help people get over that "hump" when they haven't been able to see or touch a product. Use it to calm customers' nerves, build their trust in your company, and to keep their excitement about your service alive. When would streaming media serve visitors' needs on a commercial or business site? Use it for: *Product Demonstrations - Visuals are powerful and convey product features difficult to explain only in text. Medical devices are great candidates. |
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